Lotus Transition To Cashmere Cashmere Powers Top

Despite being the world's cashmere raw material-producing countries, but cashmere market voice does not lies in Chinese hands. "No cashmere cashmere powers big," has been the development of cashmere industry pain points.


Lack of Chinese cashmere brand why?


"Cashmere clothing brand is now middle-aged and old clothing. "Xue Lian Meng Ze, Chairman of the grouptold reporters in Beijing, the lack of product design and development, were not established by local cashmere brand image of the Terminal, a new generation of consumers to local cashmere brand recognition and acceptance is generally not very high.


It's like a vicious circle.


Base of middle-aged and older consumers at local cashmere brand original decline, but the lack of product development, but failed to get the next-generation consumer groups did not take advantage of covering time increments, which pushed local cashmere brand development will be another embarrassing situation.